The Phat Cats
The Phat Cats is a luxury events band specialising in bespoke live music & international entertainment for corporate events, weddings, celebrations and other occasions. They approached us with the aim to transform their online presence, market their business and expand their target market. We were brought in to ensure that their high end professional service is represented digitally through capturing their performances. The first step for The Phat Cats was to create cinematic promotional videos of their performances over the years to showcase each of the bands and the range of music events they can provide. We assisted in launching their new website with a rebrand, and giving their social media platforms a new look. We continue to shoot promotions for the company which go hand-in-hand with our digital marketing paid advertising campaigns.
Project Completed June 2024
Content Strategy
Services
Social Media Management
Paid Advertising
Content Creation
Branding
Graphic design (Stationary & Digital)
Website Design
The initial campaign strategy included creating content to be used in paid social campaigns as well as to be sent to prospective clients interested in learning more about their service.The content created is a mixture between highlight reels of performances across the globe, testimonials from highly respected individuals such as artist JP Cooper, and organisations such as Manchester United Football Club. The content created is optimised to generate the highest conversion rate possible. The creatives need to be eye catching and give feelings of high value and luxury, as this is the bands target demographic.
Branding Strategy
The branding strategy was relatively simple, with the objective being to modernise the logo and bring it more to life. As well as logo improvements we have also provided the band with stationary items including brochures and business cards to give to their prospective clients.
